Women Football Stars To Make Debut On FIFA Video Game Cover

American World Cup champion Alex Morgan will be one of two women soccer players to score a first by featuring on the front cover of FIFA, the world’s most popular foo...

Meet BARC, A New TV Ratings System To Create A New Set Of Winners And Losers

It took nearly a decade of talking, three years of operational groundwork and even a rare Telecom Regulatory Authority of India (Trai) recommendation that government actual...

Zee Melt 2015: Measurement Challenges And Techniques

In the session organised by BARC India, speakers from Médiamétrie, Mark Data, Nielsen Asia Pacific and William McKenna & Associates, discussed and debated...

The Film By Two Women That Has Wall Street Talking

Hollywood hasn’t released a notable female-led film set on Wall Street for 27 years. Not since Mike Nichols’s 1988 comedy Working Girl—starring Melanie Gr...

World Baby Shower By Shakira And Gerard Pique A Big Hit For UNICEF

“Gerard and I are so happy to know that so many kids will benefit from the generosity of all of those who have participated in the World Baby Shower movement—an...

TV industry heading for a rating-dark period

The television broadcast industry is heading for a rating-dark period. While the door will shut for TAM Media Research, BARC?s entry will possibly happen in April this year...

Expected topline growth for next fiscal is at least a 25-30%: N P Singh

“My mantra to everyone is that we are winners, start believing like winners and let’s post some big wins on board” says an optimistic N.P. Singh, CEO, Mul...

Looking Back With Concern- Health 2014

A Snapshot of Global Health- 2014

• Between 2000 and 2012, measles deaths worldwide have been cut by almost 80% ??from 56...
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